Created and designed by Google, Material Design is a design language that combines the classic principles of successful design along with innovation and technology. Google’s goal is to develop a system of design that allows for a unified user experience across all their products on any platform.
Elements and components such as grids, typography, color, and imagery are not only visually pleasing, but also create a sense of hierarchy, meaning, and focus. Emphasis on different actions and components create a visual guide for users.
